About Us


Company Overview

Hangzhou Kelang New Material Co., Ltd. – ChroMAT

Founded in Hangzhou 2020, as a professional exporter & cooperated manufacture of high-quality effects pigments.

The company is committed to providing comprehensive color solutions to complex coatings, printing, ink, construction and plastics industrial.

We offers a wide range of effect pigments includes pearlescent pigments, glitters, afterglow pigment.

Manufacturing Capabilities

Focus on the development and strategic cooperation production. Our production bases have over 100 workers and could produce 5000MT pearlescent pigment, 2000MT glitter powder annually.

Product Range

The company’s product range includes high performance pearl pigments, glitters, afterglow pigment. Besides, we also offers customized effect pigment based on customers’ specific requirements.

Market Position

Focus on providing high performance effect pigments and comprehensive solutions. Unique colors, luster, sparkle and shimmer color effects and powerful functions.

The company’s products are exported to various countries and regions around the world, serving a diverse customer base.

Quality Commitment – Reliable & Stable

Equipped with advanced QC system and adheres to strict QC measures.

Products are tested and certified to meet international standards and customer specifications.

commitment to quality ensures that customers receive reliable and stable pigments for their applications.

Our Team

10 years professional experience in Effect Pigments

Market Insight: Our team possesses a deep understanding of global market trends, consumer behaviors, and cultural nuances.

Language Proficiency: Fluency in English languages, allows us to communicate seamlessly with clients worldwide, bridging cultural gaps and fostering trust.

Product Knowledge: With extensive knowledge of our product portfolio, our team is able to articulate the value proposition of our offerings and address any technical or product-related queries with confidence.

Logistics Expertise: Understanding the intricacies of international shipping, customs regulations, and documentation requirements.

Customer Service: Committed to delivering exceptional customer service, our team goes above and beyond to address client concerns, provide timely updates, and ensure overall satisfaction.